The Carmarthenshire Fair Trade Way is 25 mile walk that links the two Fairtrade Towns of Ammanford & Carmarthen via Llandeilo’s newest Fairtrade School. The route follows the beautiful Towy Valley and takes in a host of fairtrade shops & businesses along the way. There’s even a suggested Fairtrade friendly B&B (Fron Las, Llandeilo) for those wanting to make a weekend of it.
Its all part of a campaign being run by Phil Broadhurst, longtime fairtrade campaigner & Chair of Ammanford Fairtrade Town (The first Fairtrade Town in Wales). Its aim is simple, encourage fairtrade supporters across Wales to arrange Fair Trade Walks from one Fairtrade place to another and celebrate all things Fairtrade along the way.
But they don’t have to all be as long as the Carmarthenshire walk. As Phil himself says,
“The best thing about Fair Trade Ways is that they can be whatever you want them to be. They can be a lovely social ramble along a beautiful coastal path (Mwnt to St Davids) or a march on your local supermarket demanding that they stock more Fairtrade goods.”
Its an inspiring campaign and as of this week, it is also an award winning one too. Holding off competition from campaigns across the UK, the Carmarthenshire Fairtrade has been awarded the Fairtrade Foundation’s ‘Most Creative Campaign’ award. Representatives from the campaign will be travelling to London next month to collect a £500 prize to go toward improving the walks.
So keep an eye out for a Fair Trade Way near you.